Brand Strategy
GREAT BRANDS DON’T JUST HAPPEN. THEY COME FROM SMART STRATEGY AND A CLEAR PLAN. We make it easy to plan and accomplish your marketing ambitions.
Do you struggle to talk about your business and articulate the great things you do? Do you have a clear, unified message when it comes to selling your services or products? Are you a business with a longterm vision? Attracting first-time customers to your brand is the starting point of your marketing. With a Brand Strategy we can help you to develop a marketing approach that strongly positions your business amongst your competitors. One that articulates your company values and vision clearly. This collaborative session and report will give you the clarity you need to take your business forward. You’ll know exactly what your business stands for and how to position it. When you’re able to communicate this confidently to your customers, you’ll see immediate results.
What’s included?
- Strategy session – we dig deep, evaluating your current brand positioning and brainstorming fresh ideas.
- Brand Strategy & Story
- Mission Statement: Why is your company ultimately in business? Your mission statement can be as simple as one line, or complex enough to fill an entire page. We create that for you.
- Customer Segments: We identify and look at your target audiences, target markets and buyer personas.
- Competitive Analysis: Researching and analysing strengths, weaknesses, opportunities and threats in the marketplace.
- Positioning: Focusing on the opportunities in the market and how best to position your business, products or services.
- Value Proposition: Identifying and crafting the value your brand will deliver to your market.
- Positioning Statements: We create versatile short and long positioning statements to use as key messages in a variety of materials.