‘A Hotel Celebrating Wellington’
BRand Identity DESIGN, BrAnd Strategy, COPYWRITING
When you’re located in the ‘Coolest Little Capital in the World‘ there’s plenty of inspiration to draw on and that’s exactly what we did when developing Park Hotel’s brand strategy.
Locally owned and operated, Park Hotel is not your typical chain hotel experience. Recognising this, we built on the local connections the hotel had to create a truly Wellingtonian brand. The central concept developed was “bringing the outdoors in – celebrating Wellington.” This theme was carried through in a multitude of ways – from incorporating custom city-scene artworks captured directly outside the hotel doors, to stocking the minibars with local cult-status products; we wanted to ensure guest experiences would showcase the very best of Wellington.
The branding design combined old and new; mixing contemporary colours and style with heritage elements such as retro-Spanish style fonts and vintage photography, inspired by namesake, Midland Park’s, history.
Get to know Wellington a little better at Park Hotel
A place to stop, rest, relax, take time out. A space to work, play or meet up. Situated in the heart of Wellington’s CBD, Park Hotel is nestled between the bustling Terrace and the locals’ favourite inner city green retreat, Midland Park. Opened in 2016, we have everything you expect in a contemporary 4-star+ hotel. And something you’ll seldom get elsewhere. An insiders guide to the city. A truly Wellington hotel, we’re locally owned and operated. We know this place inside out and we love it – the city and its surrounds, its businesses and the vibrant creative culture.
It’s too good not to share. So, at the Park Hotel, we bring the city to you. Whether you’re here for work or play, for a while or just a night, we want you to experience a little of what this ‘coolest little capital’ has to offer. From its vibrant café, bar and restaurant scene, to fantastic events like WOW and the Rugby Sevens, and all the wonderful local and artisan products waiting to be discovered.
Stay close or wander far. You’ll find the very best of Wellington at Park Hotel.
– Excerpt from Hotel brochure