Really great brands are the ones that pull you in and keep drawing you back for more. They offer much more than a mere product or service, they make you feel awesome, special, proud. They are selling an experience, a story, a feeling, a vibe and this is what makes them unstoppable.
1. They’re just being themselves
Day in, day out, the memorable brands are simply putting themselves out there. They know their values and their purpose, they stick to it, they live and breathe it and they tell others about. This total belief in themselves and their goals is what makes us pause and become a true fan. They’ll show you their true selves because they have nothing to hide. This is what attracts us, resonates with us and builds a following.
2. They’re people pleasers
All great brands LOVE people. They’re built on doing good for others. They live to serve. When a brand is truly people focused it shows, they seek out opportunities to help, to solve a problem, or to look for an alternative solution. Our customers and clients want to know that we understand the challenges they’re facing and that we have the ability to solve those challenges. People focussed businesses are successful because they care about providing something that is wanted and they care about helping.
3. They’re experts at ‘show & tell’
Who knew how important ‘show and tell’ from primary school would actually be for life!? Great brands know how to share who they are and what they do with the people that want to hear it. Not an easy task but oh so important to growing a successful business. Representing yourself to your best ability is key! Misrepresentation can cost you clients before they even set foot in your door. And be CONSISTENT. Consistency builds trust and gains traction. It gives people a taste of the real you.
With social media it’s never been easier to put yourself out there so before you do, come up with a plan to make your voice, visuals and story authentic and enticing every time.
