Copywriting
Harness the power of well-chosen words and convert them to sales
How much is unclear messaging costing you? How many potential customers aren’t hearing your sales offers in the sea of noise? How many of your events are half empty because people don’t know why they should come? Do your potential customers understand why they even need your product or service?
Confusing, unclear and hard to read copy may already be costing you a great deal of business. Our copywriters are experts when it comes to creating clear and compelling messages, and cutting through noise to engage in a positive and meaningful way with your customers.
Top 5 mistakes we see in marketing content:
Business owners try to write marketing content themselves to save money, but the result is actually costing them potential sales.- You try to cram way too much information into a sentence or page, overwhelming, boring or confusing people. Or you keep it way too simple and miss key benefits, underwhelming people and failing to get them to take action.
- Your pitch is too fluffy or extravagant. Clear wins over catchy, every time.
- You don’t say how you do it differently than your competitors. In order to stand out, you need have a clear value proposition and point of difference, and then tell your customers!
- You don’t tell customers why they should care – what’s in it for them? What’s the end result? How will it impact their life or better their business?