The best branding investments you can make for your business
For most small businesses, funds are tight so you want to make sure you’re getting the most out of every dollar you are investing. You…
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Part Two: Create a killer launch plan that turns heads
In PART ONE of Creating a Killer Launch Plan That Turns Heads we talked about the pre-launch planning you need to do in order to…
Part One: Create a killer launch plan that turns heads
Launching a new product, service, website or even an entirely new business is exciting! You’ve worked so hard to create an amazing offer, so when…
Marketing made simple and why it works
Marketing is a dirty word, it carries with it connotations of loud advertisements shouting at you, hounding and interrupting. For years I thought of it…
What is an email welcome sequence?
And how to create one You’ve heard about email welcome sequences, everyone says you need one. But what the heck is it? How does it…
How to plan a brand photoshoot
A strategically planned photo session allows you to create a library of cohesive, on-brand photos that help tell a story on your website, blog, social…
3 simple ways to refresh a stale business
No matter your business, we all hit natural lulls in momentum over time. Maybe your business is seasonal or perhaps you’ve had a change in…
How to build an unstoppable brand
Really great brands are the ones that pull you in and keep drawing you back for more. They offer much more than a mere product…
Selling sucks. Build a brand instead.
The trouble with the word “branding” for small business owners is that most don’t really know what it means. For most people, its about getting…
How to make sure your brand stands out
New Zealand is a nation of small businesses, there are more than 500,000 SME’s operating currently; not to mention the global brands that have market presence…