The best branding investments you can make for your business
For most small businesses, funds are tight so you want to make sure you’re getting the most out of every dollar you are investing. You…
Brand strategy
Part Two: Create a killer launch plan that turns heads
In PART ONE of Creating a Killer Launch Plan That Turns Heads we talked about the pre-launch planning you need to do in order to…
3 simple ways to refresh a stale business
No matter your business, we all hit natural lulls in momentum over time. Maybe your business is seasonal or perhaps you’ve had a change in…
How to build an unstoppable brand
Really great brands are the ones that pull you in and keep drawing you back for more. They offer much more than a mere product…
Selling sucks. Build a brand instead.
The trouble with the word “branding” for small business owners is that most don’t really know what it means. For most people, its about getting…
How to make sure your brand stands out
New Zealand is a nation of small businesses, there are more than 500,000 SME’s operating currently; not to mention the global brands that have market presence…