‘Better farming, means better food’
WEBSITE, BRAND IDENTITY SYSTEM, COPYWRITING
Cabernet Foods is a premium producer and wholesaler of New Zealand beef, lamb & pork. We worked with Cabernet Foods on their entire branding, creating a visual identity and that reflects their ethos “guilt-free meat” as well as building a WordPress website with integrated online shopping.
To achieve the look we first of all crafted a design Stylescape, refining their brand colour palette and developing their brand aesthetic. The brand style we designed is characterised by light, fresh colours – with a strong use of soft greens and cream to provide a wholesome, earthy feel. Heavily focussed on sustainable and holistic farming practices, this brand takes health, land quality, water management and animal welfare seriously. Modern page layouts and sexy product styling complete the look so we sourced a photographer to capture their product range in keeping with the new style.
To finish it off we worked with a copywriter to develop new content for the site and establish a clear tone of voice that would resonate with customers.
