‘Artisan Baked Treats’
LOGO DESIGN, BRAND IDENTITY SYSTEM, WEBSITE
Clover & Wild offer artisan bakery treats the way Nonna used to make them. Their bakes are created with the best, organic ingredients. They wanted their brand to reflect their natural, home-style approach to food with the long term goal to be recognised as a leading bakery brand in New Zealand.
We designed a logo that felt sophisticated without being fussy. Hand-illustration combined with elegant script suited the modern yet timeless aesthetic perfectly. Brand guidelines refined their colour palette and developed the brand aesthetic further to provide a clear style and tone for the brand. We also sourced a photographer to capture the feel of their brand in keeping with the guidelines.
