LOGO DESIGN, BRAND IDENTITY SYSTEM, Brand Strategy, WEBSITE DESIGN
Sometimes a brand comes through the doors and you can immediately see the potential for greatness, such was the case with Ovio. Originally named Mindfulness4U, we knew there was more to this business than the name suggested and; when owner Cheryl Strawbridge approached us for a simple website design our initial instincts were to help her to develop a wider brand stratagy that could really go the distance.
Our first phase involved renaming the business to something more fitting. Ovio comes from the Italian, “ovvio”, meaning clear or obvious. For the brand, it means finding clarity and perspective in a stressed-out, digitally dependent world. Our vision for Ovio was to elevate the business and allow it to foster a community, whilst ensuring the brand would stand the test of time. We wanted to help Ovio become the leader in New Zealand Mindfulness training.
In bringing the new Ovio brand to life a full brand suite, along with website design, teaching resources, marketing collateral and a Mindfulness Journal were designed to truly embody Ovio’s ethos and new found voice.
Jen is amazing! She is so much more than a designer. She not only transformed the Ovio brand she also transformed the way Ovio operates. She is visionary in her approach to business strategy and design. I would confidently recommend her to anyone looking to expand or revamp their existing business as well as to anyone starting out in business.
– cheryl strawbridge, OWNER
