‘A little cup of sunshine’
LOGO DESIGN, BRAND IDENTITY SYSTEM, packaging DESIGN
Based in the health district of New Plymouth, The Cure is a coffee bar with a difference. The team approached Design Spot to create a brand identity for the cafe, promoting their healthy food choices and sun soaked location. Understanding that a large portion of their customer base was likely to be busy healthcare workers wanting to grab a tasty bite to eat, or hospital visitors looking for better quality coffee while remaining close, the uniting concept was to provide “a little cup of sunshine” in someone’s day.
With a reputation for great coffee, The Cure has quickly risen to become a local favourite for residents, hospital staff and visitors, and their sunny courtyard is always full.
A circular sunburst as the main motif creates a brand mark synonymous with joy and energy.
